20071002

yellow ad.





*photos by sophie
** screen shot and info about the system here

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4 Comments:

Anonymous Anonymous said...

xeirizetai kai th nea texnologia ?

gt

10/02/2007 06:15:00 AM  
Blogger Sleeper in Metropolis said...

This comment has been removed by the author.

10/20/2007 02:27:00 AM  
Blogger Sleeper in Metropolis said...

I've spotted this campaign while I was at Paris last month. Interesting concept and successful realization.

10/20/2007 02:30:00 AM  
Blogger zenovia said...

the only problem i have is if the colors [yellow, green, ...is there another one?] separate the recyclables enough. i was once watching a series of videos about the blue bag recycling at chicago and i was shocked from the procedure of separation. there is a lot of contamination involved and guess what: there are people to open the bags and make the different categories... sounds so much easier to do it at home/ office and keep the rest process more automatized. but you know... there are lazy citizens out there!

10/20/2007 09:47:00 AM  

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